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Our goal was to create a boutique financial brand based on algorithm, targeted to senior investors, making them feel comfortable with the term. The design consists of warm, traditional colours and textures to enable connection with the subject audience.
I directed and designed all aspects in this project - UX flow, logo, brand, imagery and UI design for desktop & mobile.
Although this is a relatively old project, I still showcase it because in many aspects it still has a timeless charm.
Although this is a relatively old project, I still showcase it because in many aspects it still has a timeless charm.
